The Digital Marketing space has wholly revolutionized what it was a decade ago. With continuously evolving customer preferences and dynamic workspace, brands often face the marketing plan to tap the $2.8 Trillion e-commerce market space.
Digital marketing being the future, E-commerce platforms and startups need to have a robust plan which should be revised every now and follow the trend.
Digital Marketing Trends For E-commerce in 2022!
Although digital marketing strategies for eCommerce in 2022 go unnoticed today, they are present, and consumers are being influenced heavily. Sales are being driven by these few trends in the eCommerce era:
Some of the movements are as follows:
1. Programmatic Advertising
In simple terms, programmatic advertising is where advertisers are connected to publishers. It is an automated form of advertising that is getting more famous day by day. Wherein advertisements are bought and sold online.
For example, eCommerce platforms such as Amazon have been in the business of programmatic advertising, generating 35% more revenue every month since users engage in this type of advertising.
Chatbots are the AI technology that is in use these days. Whenever you visit an eCommerce site these days, a chat head appears to give you a personalized experience solving every query on the spot.
These bots are proving around the service having an 84% efficacy rate.
3. Personalized Marketing
With such advanced technology, it is possible to give customers a personalized experience, according to their choices and preferences.
For example, Cadbury’s dairy milk marketing campaigns focus on customers’ choices and base their ads accordingly, leading to less frustration and increased buying.
These were some of the trends which are in the market. Below are some of the Digital Marketing Trends for e-commerce:
4. Personalized Content UGC (User Generated Content)
‘Create What Your Customer Wants To See’, UGC is the critical metric wherein customers rely on other customers’ reviews and feedback.
Having a positive image is extremely valuable and essential in the eCommerce business.
The assurance of a second person boosts the confidence of today’s customers.
Therefore to incorporate this strategy focus on genuine product reviews and play with hashtags on social media.
5. Artificial Intelligence
As programmatic advertising goes by, leverage the use of Artificial Intelligence in your digital marketing plans.
E-Commerce is all about grabbing the eyes of your potential customer before anyone else enters into his buying space.
AI can do the same for you; AI can easily predict consumer behavior and reach the consumers accordingly.
For example, the North Face brand or Lenskart lets customers try their products online and then buy AI decisions.
6. Product Display and Visualization
‘Customers see your product with your eyes’, therefore always visualize and portray the value you want to create about your product in the eyes of your customers.
Convey the details and intricacies of the product in the simplest way that is easier for them to understand.
Some brands also opt for Video Ads and visuals, leaving an even more significant impact on the customer’s mind.
According to a report by HubSpot, the engagement rate and trust of consumers goes as high as 81% due to video advertisements.
7. Email Marketing
Although email marketing is the oldest and a traditional marketing method, it is still one of the most effective techniques. It’s a reliable source of staying in touch with your consumer or potential consumer.
For Example, Swiggy sends timely reminders, discounts, deals, and your-cart-is-empty pop-ups. Such recovery emails help in maturing more than half of the cart crashes and abandonment.
8. Apps and Website
Yes, maintaining the USer interface of your apps and website is exceptionally crucial and a determining factor in the success of your startup.
Lagging and cumbersome surfing through websites and apps makes the consumer lose interest in shopping through your site.
Apps nowadays play a more prominent part than 8 of the consumers shop through the apps available of the particular brand or any other third party app such as Myntra, Amazon, Flipkart, etc.
Also, maintaining a suitable delivery protocol along with user-friendly payment options is the need of the hour. With competition growing, every brand provides every possible payment option to mature potential leads.
9. Influencer Marketing
“Influencer Marketing is the new norm’, every eCommerce platform needs reliable recommendations that can be received through modern-day influences influencing buying decisions over the internet and social media platforms.
For example, Nyka, the biggest eCommerce platform in the cosmetics retail chain, has grabbed the position and maintained its goodwill through constant effort and regret marketing. One such source has been influencer marketing, recommendations reviews as well.
Ever noticed the pop-up while surfing through Instagram and Facebook of the brands and eCommerce sites? Yes, targeting is done using artificial intelligence. The retargeting feature by which the brands retarget their customers lets them know about the new releases and products in the line.
You always encourage social media purchases by directing the customers to your sites through social media platforms and not by indirect reach.
So, these were some of the Digital Marketing Strategies businesses to follow. Have a combination of these to achieve your sales and marketing goals. Revise each of these plans according to the topical marketing strategies plan for Ecommerce that go into the market now and then.